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October 28 2024 Marketing

Amazon A+ Content: What It Is And How To Use It

Every brand has a unique backstory and it is essential to tell buyers engagingly. With a good story, people buy products and share them with others. Want to leave a lasting impression on millions of potential Amazon buyers?

Need help figuring out where to start? Well, here comes Amazon A+ content. This is the best way to bring attention to the products you offer. However, the question is what exactly is it? How to use it? Well, here is everything you need to know.

What is Amazon A+ Content?

Also known as Enhanced Brand Content, Amazon A+ is a special feature/unique tool in Seller Central. It allows brand owners to write attractive product descriptions for their Amazon listings. It is accessible to all vendors and brand-registered third-party sellers.

Using this tool, you can add images and graphics to your content. In other words, by creating Amazon A+ Content you can customize the look and feel of your Amazon product descriptions. This means you can keep your potential customers engaged and enjoy high traffic with increased sales.

How to Use Amazon A+ Content?

It is no secret that you want to succeed and stand out from others on Amazon. By using Amazon A+ Content, this is truly possible. Wondering how to use it? Well, here is what you should know:

  • To create Amazon A+ Content, you must first register as a brand owner following the Amazon Brand Registry process.
  • Once approved, you can then add A+ Content to products of your approved brand catalogue following a simple process.
  • Firstly, log in to your Seller Central account using your credentials.
  • Now go to Advertising and click on A+ Content Manager.
  • A page will appear where you must click on ‘start creating A+ content’.
  • You must now fill in a template such as self-service modules, enter the ASIN and build your layout and content.
  • Click on ‘Amazon builds for you’.
  • You will now redirected to a page where you must upload your text and images.
  • Once done, design your layout and upload your content along with images.
  • Before clicking on the finish button, check the preview.

What are the Benefits of Using Amazon A+ Content?

Creating Amazon A+ content goes beyond just adding product descriptions. Yes, it overall benefits your entire brand. To learn how to create effective A+ content and optimize your listings, an Amazon seller course India can provide valuable insights.

For your better understanding, here are the benefits of using Amazon A+ Content:

1. Increased Conversion Rate

By allowing you to add a lot of photographs and modules to your description on Amazon, Amazon A+ Content helps you stand out from the competition. With the 17 different module options, you can show off your products from different angles. The more you educate customers on your products, the more customers feel satisfied. As a result, customers not only buy your products but also share them with others, thereby increasing your conversion rates.

2. Improved Product Listings

Amazon A+ Content allows you to highlight your product’s features and benefits. This sets your products apart from those of the competitors. In addition to allowing sellers to showcase their unique selling propositions, it also helps in improved product listings. This not only makes your brand trustworthy but also allows customers to enjoy a seamless shopping experience.

3. Reduced Negative Reviews

Amazon A+ Content allows you to add pictures and infographics to your descriptions. This means you can discuss your product in much more detail. As a result, it helps clients better grasp your product’s features, functions and advantages. This also helps customers in making informed decisions about what to buy. This, as a result, reduces returns and bad reviews.

4. Increased Customer Engagement

From interactive features to chart comparisons, Amazon A+ Content is the best way to increase customer engagement. Having a comprehensive understanding of what customers want to buy keeps them engaged and interested. The detailed product descriptions and engaging presentations create a visual environment, leaving a lasting impression on the customer’s mind. After optimizing your listings, an Amazon PPC course can help drive more sales through effective advertising strategies.

A Step Closer to Success

At Become Online Seller, we provide Amazon consulting services to help you navigate the complexities of selling on Amazon. Whether you want to learn how Amazon works or how to become a successful seller, we provide exceptional training. We have over years of expertise and specialize in driving sales growth. To make sure your Amazon A+ Content stands out from others, our experts provide error-free content.